How to spy on Amazon competitors organic keywords
Using the right keywords to optimize your Amazon product listing might have a significant influence on your business results. The best and easiest way to find profitable keywords is actually to copy them from your competitors who already did all the hard work.
What are organic search keywords?
If you type “yoga strap” in the Amazon search box, product results that will appear are optimized and are ranking for that keyword (“yoga strap”) – obviously ignoring listings with “Sponsored” mark.
This kind of keyword is called organic keyword.
The insight about competitor’s organic keywords is a gold mine for your Amazon business.
There are two ways you can profit by using competitor’s search keywords:
- Use them as your main keywords to optimize your listing and get an organic ranking for them.
- Use them in Amazon PPC paid ads.
How to extract organic search keywords from an Amazon product
Register your free account on Egrow – online software made for Amazon sellers which helps in finding profitable products and perform market analysis.
With the free Egrow package you can extract organic search keywords from your Amazon competitors.
How does it work:
Egrow has a huge database of organic keywords. Every day it performs searches on Amazon.com and records all product positions for the first 2 pages of product results for all the keywords in the database.
That is how Egrow collects data about organic keyword rankings on a daily basis (up to 90 days back).
How to spy on competitor’s keywords with Egrow
Option 1 – If you know the exact listing that you want to spy on – copy its ASIN and visit the Product Tracker on Egrow.
Add the product to the tracker and if the product is already in Egrow’s database you will get immediate access to all the product details. Considering the case that the product is not in Egrow’s database yet, you will need to wait up to 24 hours (but usually just a few minutes) while Egrow is collecting data for the product. Afterwards, visit the product details page via the Product Tracker and scroll the page down to the bottom until you see the section “KEYWORD RANKINGS”.
Option 2 (recommended) – Search for your main keywords using Egrow’s Live Amazon Scanner.
After the results are loaded, analyze the first 10 products by going to their details page. Then scroll to the bottom of the page to the “KEYWORD RANKINGS” section where you will see more related organic keywords for the product. By spying at all of the top 10 products you will collect more keywords than just from one listing.
In the “KEYWORD RANKINGS” section at the bottom of any product details page on Egrow, you will find something like this:
On the top of the section is a graph that shows historical changes for the selected keyword over time. With the free package, the user can see 7 days of historical changes, with the Standard package – 30 days and with Plus package – 90 days. Free package is limited to show 5 organic keywords, while both paid packages will show all keywords that are in Egrow’s system.
Click on any keyword below the graph to see its changes in the graph.
Number 101 in position means that the keyword is out of first two pages at Amazon.
Use the button “Copy” to get a simple copy format with all keywords for that product – ready to paste it into your Amazon PPC campaign.
You can further analyze keywords by searching for it on Google Trends or visiting related products for each keyword inside the Live Amazon Scanner.
To summarize: Egrow allows you to spy on competitor’s Amazon search keywords within just a few steps. Simply visit the product details page and look for the “KEYWORD RANKINGS” section at the bottom of the page.
Thanks for reading and drop a comment in a section below if you have any questions.