Amazon has over 2 million third-party sellers that account for over half of its sales. With that much competition, Amazon sellers must keep a high feedback rating to set themselves apart, and to stay successful.
Without a great rating on Amazon, sellers won’t get a buyer’s trust. By scanning feedback ratings on Amazon seller profiles, buyers will determine which seller is the most reliable and trustworthy. Almost every time, consumers prefer to choose sellers with the higher ratings. Especially if they are choosing between listings with similar prices.