This guide should help you understand the benefits of using the new Amazon Brand Registry Program to enable you to sell your branded products on the platform without having to deal with competition. There are many advantages to owning your own brand on the Amazon website, but there can also be several pitfalls to slow down your process in gaining acceptance into this program. We’ve collected the most helpful tips to registering your brand on Amazon successfully, so before you dive in, you’ll want to take note of the items you will need to complete this process smoothly.
Due to the unique way that Amazon is setup (using complex algorithms that compile product data from multiple sellers), it can be easy for product information to get distorted or in some cases result in product information being listed completely wrong. Amazon Brand Registry allows you, the manufacturer, to take control of your product listings and verify that the most accurate and up-to-date information is listed and available.