Selling through Amazon is the online equivalent to renting a space in the world’s most popular shopping mall. Sure, there are some drawbacks, and the mall in question is the size of a modest city, but it provides you with a level of exposure that’s incredibly hard to achieve elsewhere. That doesn’t mean automatic success, though. It’s just a foundation to build upon.
How do you fabricate such a foundation? Well, there are various viable approaches: you could focus on SEO, trying to get your product pages to rank higher than the alternatives, or you could use a paid marketing method like pay-per-click advertising or influencer marketing. Even so, I suggest putting the bulk of your energy into building a social audience for your channel.
In this post, I’ll set out exactly what I mean by building a social audience for your Amazon channel, then offer up some tips for how you can manage it with minimal fuss. Let’s begin.