Everyone always says you should create Amazon FBA products around one, cohesive brand; but why?
Brands do very well on Amazon because their customers trust their quality and the company as a whole. If a customer trusts your product, they are more likely to become repeat customers. If you have many repeat customers, your company does not need to rely heavily on always finding new customers. Customers who trust your brand are more likely to purchase additional products you sell, because they are familiar with your quality and standards. Below are 5 criteria to think about when you are looking for a product to add to your brand.