Optimizing Amazon Backend Search Terms, Intended Use, Subject Matter, Target Audience, & Other Attributes
As competition heated up in the Amazon marketplace, sellers must play their best cards on the table if they want to win. Going down the private labeling route is one of the ways to differentiate yourself from competitors.
Understanding Amazon’s A9 algorithm and know how to optimize for it will give you an upper hand to rank better in the marketplace as well. Part of the optimization strategy is to provide the correct information for your product search terms, intended use, subject matter, target audience, and other attributes.
Some of you are probably wondering what to write for these fields or might have inserted incorrect attributes. In this article, you will find all your answers so pay close attention.